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The Investing
Gender GapWe want to help as many people as possible take control
of their finances and make the most of their money.
Including both women and men.


One of our guiding values at Alliance Trust Savings is that investment services like ours should be accessible to all. Yet our current customer base is predominantly male.

Why is this? Is it about men having more money than women? Or are the reasons broader than that? Do men and women see the world differently when it comes to their finances? Are their respective priorities aligned or not? What financial behaviours do they each display?

As part of our special Investing Gender Gap initiative, launched in June 2017, we surveyed over 8,000 people nationwide to find the answers. The output of our research were four White Papers where we explored the real issues to stimulate a positive and constructive debate.

By better understanding the investing gender gap, we can find ways to respond on a practical level – ultimately making our services more accessible for women and for men.

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Issue 4: Financial engagement

Our fourth and final White Paper looks at financial engagement. What makes men and women sit up and take notice when it comes to their money? And what difference can financial advice make?

Key Findings

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Download latest White Paper


For all the facts, figures and analysis, download your free copy of our Investing Gender Gap White Paper: Issue 4 now.

Download now

Issue 1

Who's in control? Who does what when it comes to making financial decisions, and how do they feel about it?

Issue 2

Financial confidence. What types of risks are men and women prepared to take with their money? And what might it mean for their financial futures?

Issue 3

Shopping around. When it comes to saving and investing, how much do women and men actually understand about the costs? And are they savvy enough to get the best deals?

In the community

We recognise the importance of being a good corporate citizen and are proud to be a founding member of a ground-breaking project called KickStart Money. Working alongside 15 other leading UK financial services companies and the Tax Incentivised Savings Association (TISA), we’re delivering much needed money skills to thousands of schoolchildren across the UK.

Learn more