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The Investing Gender Gap

We want to help as many people as possible take control of their finances and make the most of their money. Including both women and men.

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Understanding the divide

One of our guiding values at Alliance Trust Savings is that investment services like ours should be accessible to all. Yet our current customer base is predominantly male.

Why is this? Is it about men having more money than women? Or are the reasons broader than that? Do men and women see the world differently when it comes to their finances? Are their respective priorities aligned or not? What financial behaviours do they each display?

As part of our special Investing Gender Gap initiative, launched in June 2017, we’ll be surveying over 8,000 people nationwide to find the answers. The outputs of our research will be four White Papers where we’ll explore the real issues and, we hope, stimulate a positive and constructive debate.

By better understanding the investing gender gap, we can find ways to respond on a practical level – ultimately making our services more accessible for women and for men.

Issue 1: who’s in control?

Our first White Paper looks at who’s in control? Who does what when it comes to making financial decisions and how they feel about it.

We’ve also taken a closer look at where people spend their money and why. These are points we’ll cover in each issue so that we can track any behaviour change.

Key Findings

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Download White Paper

For all the facts, figures and analysis, download your free copy of our Investing Gender Gap White Paper: Issue 1 now.

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Research conducted by Boring Money.


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Coming next

The confidence issue. What types of risks are men and women prepared to take with their money? And why? We’ll dive into the detail.


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In the community

We recognise the importance of being a good corporate citizen and are proud to be a founding member of a ground-breaking new project called KickStart Money. Working alongside 15 other leading UK financial services companies and the Tax Incentivised Savings Association (TISA), we’re delivering much needed money skills to thousands of schoolchildren across the UK.

Learn MORE


Alliance Trust Savings Limited is a subsidiary of Alliance Trust PLC and is registered in Scotland No. SC 98767, registered office, PO Box 164, 8 West Marketgait, Dundee DD1 9YP; is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, firm reference number 116115. Alliance Trust Savings gives no financial or investment advice.