Understanding the divide
One of our guiding values at Alliance Trust Savings is that investment services like ours should be accessible to all. Yet our current customer base is predominantly male.
Why is this? Is it about men having more money than women? Or are the reasons broader than that? Do men and women see the world differently when it comes to their finances? Are their respective priorities aligned or not? What financial behaviours do they each display?
As part of our special Investing Gender Gap initiative, launched in June 2017, we’ll be surveying over 8,000 people nationwide to find the answers. The outputs of our research will be four White Papers where we’ll explore the real issues and, we hope, stimulate a positive and constructive debate.
By better understanding the investing gender gap, we can find ways to respond on a practical level – ultimately making our services more accessible for women and for men.