“More than ever before, the overall cost of an investment proposition is crucial because clients and advisers are acutely aware of the detrimental effect that unnecessarily high charges have on long-term returns. We are primarily attracted to Alliance Trust Savings as a platform because they have been at the forefront of the fixed fee movement. Not only does this mean costs are extremely competitive, it also means they are transparent.
A platform’s ease of use is essential for adviser firms. Some platforms are unnecessarily complicated; we have found Alliance Trust’s user journey to be instinctive and straight-forward.”