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Trying to time the market may be tempting, but making regular investments may be a better plan.
Pound cost averaging is a simple concept, but it’s one of the most compelling arguments in favour of regular investing.
This happens when your money buys investments regularly at different prices, meaning you get more units or shares for the same money when prices are low.
Below is an example comparing 12 regular investments of £100 over a year to a single lump sum investment of £1,200 made at the start of that year.
From this example you can also see how you could be missing out on the full benefits of a rising market, unless you invest extra amounts while the shares are increasing in value. Example provided is for illustrative purposes only.
Once everything is up and running, each month we’ll automatically buy your investments within two working days after we collect your direct debit. Ready to take action?
Alliance Trust Savings Limited is registered in Scotland No. SC 98767, registered office, PO Box 164, 8 West Marketgait, Dundee DD1 9YP; is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, firm reference number 116115. Alliance Trust Savings Limited gives no financial or investment advice. ‘Alliance Trust Savings’, ‘ATS’ and 'AT Savings' are all brand names of Alliance Trust Savings Limited together with the ‘Alliance Trust Savings’ logo are owned by and used with the permission of Alliance Trust PLC, the previous owner of Alliance Trust Savings Limited.